Advertising design is the intersection of marketing and design.
Marketing graphic design
- Communicating
- promoting a brand’s products or services in a visually appealing way.
Advertising and Marketing Design Examples
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- Print and Digital Advertising
Print design is a unique graphic design process and its end-product is often a design in a digital form. Print design is for physical publications, like newspapers, periodicals, flyers, etc. In our tech-driven world of many digital design tools, it is likely that designing will be done on a computer.
- Social Media Ads and Graphics
Social media depends on great graphic design, which boosts engagement, improves user experience, and makes advertising more effective
Or social media provides support towards brand recognition and connects your target audience with your business and services. Getting visual on social media can increase brand awareness and most importantly, grow your follower’s engagement.
- Billboards
A billboard (also known as hoarding in the UK) is a big outdoor advertising structure, similar to an oversized poster used to promote a brand, offering, or campaign by displaying advertisements.
Billboard advertising is a process of using large-scale print and digital advertising boards called billboards or hoardings to promote a brand, offering, or campaign.
- Poster Design
Temporary promotion of an idea, product, or event put up in a public space for mass consumption. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative.
- Vehicle Wraps
Is a large vinyl graphic or decal. It is applied directly (to all or some of) the painted surfaces of your vehicle. It can change the color and entire look of your vehicles quickly, making way for vibrant, unique, and noticeable branding. The finish can either be gloss or matte.
- Pitch Decks and Presentation Designs
A pitch deck presentation—also known as a startup pitch deck or slide deck—is a visual document that provides investors with essential information about your business plan, product or services, fundraising needs, and key metrics like valuation, target market, and financial goals.
- Banner Ads
Banner ads are image-based rather than text-based and are a popular form of online advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.
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BRIEF HISTORY
The very first signs of advertising are said to date back to the ancient Egyptians’ steel carvings in 2000 BC.
And a popular way of advertising in pre-modern times was using wall painting. This and Indian rock paintings can be traced back to 4000BC. The Egyptians used a popular method of advertising called “Papyrus”.
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TOOLS FOR GRAPHIC DESIGN
- Adobe illustrator
- Affinity Designer
- Procreate
- Adobe Photoshop
- Affinity Photo
- Canva
- Gravit Designer
- Adobe InDesign
- Pixlr
- Figma
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